Case study · Identity and motion

Relief

A visual system for mental health

A series of eleven motion scenes. Simple graphics, a limited palette, and recurring characters turn complex states into a clear visual language.

Project: Relief
Format: 11 motion scenes
Scope: Identity · Illustration · Motion

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Motion system

11 scenes, one system

Each scene has a distinct role while contributing to the same identity: a fine black line, flat color, recognizable characters, and smooth looping motion.

Two states

01

Two states

Light / Weather

Highs and lows

02

Highs and lows

Kinetic type

The load

03

The load

Character motion

Mobile narrative

04

Mobile narrative

Interface / Storytelling

Irregularities

05

Irregularities

Kinetic type

Digital story

06

Digital story

Website / Scroll sequence

Balance

07

Balance

Character motion

Breathing

08

Breathing

Looped illustration

Transformation

09

Transformation

Typographic line

Tension

10

Tension

Line / Character

Weather shift

11

Weather shift

Looped scene

Relief / Case study

relief

Visual identity · Illustration · Motion